A 6 month, small group coaching experience where people pleasing, burnt out feminists learn how to give fewer fucks, stop playing small, and finally get what you want in love, friendship, and at work.
Inside this group program, you’ll complete 100 self-serving, audacious dares in 100 days to become the main character and create the expansive life you deserve.
Opening September 2026
You could have logged off at 6, but you're answering messages at 9pm, because a coworker asked and saying no feels like letting people down. When the to-do list isn't cleared (the one that was never finishable anyway), you spiral into self-doubt, then wake up early already feeling "behind."
A few dates in and catching real feelings, but instead of asking where this is going, you tell yourself it's only been a month and they'll think you're too much. So you avoid the define-the-relationship talk, you don't introduce them to your family, you don't say what you want. Afraid that being "too much" means people leave.
To your family you're the reliable one, the easy one. On the group trip you got handed the pull-out sofa because you're the only single one, and even though your back gives out on it, you took it to keep the peace. You're always traveling for everyone else, never making the ask because it'd be "too much." Wanting a life on your own terms makes you feel selfish.
You've done allll the self-help, the therapy, the podcasts, the coaching, and you can name your patterns better than anyone. But you're insight-rich and action-poor: the business, the book, the thing you're meant to make sits unstarted, because the part that scares you is being seen. And you're tired of doing it alone.
You're the designated listener, the best-friend character in everyone else's story, holding everyone's hard stuff but never letting on when you're the one falling apart. You don't call when you need help, you handle it alone. There's support you've needed for months, and you rehearse the ask and never make it.
You finally know what you actually want instead of what you're supposed to want, and you trust your own call over another year of research or one more expert's opinion. You stop needing to feel ready before you start, you let yourself be seen, and you go: land your first paying clients, move across the country without a pros-and-cons spreadsheet, publish the piece you've sat on for a year.
You tell your family what you actually want even when it goes against what they'd prefer, say your piece, and get on with your day instead of bracing for a week, because you've learned you can love them and still choose yourself. You book the solo trip and do exactly what you please on it, and you build a life that's yours to run: your time, your money, your energy.
You close the laptop at 6 with the list unfinished and feel confident you'll kill it tomorrow, you hold a limit with a coworker without spiraling, and you make the audacious ask for the raise or the title you've been circling for a year, and you get the yes.
You stop being the designated listener, feel safe to share and ask for help, and start letting people in, you make the ask you've rehearsed for months, and you cultivate the kind of reciprocal, ride-or-die circle that carries you the way you've always carried everyone else.
You get clear on what you actually want in a partner, you have the define-the-relationship conversation instead of waiting it out, and you ask for what you want by the second date and sit with the answer instead of spiraling. Because you're finally open about who you are and what you're after, you start attracting people who are actually into the real you.
“This experience was truly life changing. Now, I use rest as a tool. This program gave me a place to lay down as an act of love and compassion for myself. And that approximation is a declaration of my liberation.
I'm more and more excited about the prospects on the horizon and the opportunity to participate in my own life story. It's an important and necessary space for women who are growing, transitioning, dreaming bigger things for themselves.”
Jackie
living in Europe, starting her consulting business, attracting sexy dates, and receiving thousands in grant funding.
With ease.
Jackie went from burnt out to…
“After this program, I feel like I belong to myself. I feel at home in my body and that everything that I want, desire, need, and deserve is within my reach and that I am worth having it all. I feel super strong, calm, and secure within myself. I am able to lean into my dreams and go after what I want. It's such a nice feeling to embody myself.”
Laura
to launching her business, getting invited to speak at events, traveling around the world, receiving her first clients, and trusting herself fully.
Laura went from making endless to-do lists and shoving plans in a drawer…
“Joining the Mastermind has been a life-changing experience. Prior to the program, my main character energy was waiting to emerge, lacking guidance and tools. Now, I confidently embody my main character energy. I feel more capable in relationships– friends, family, romantic.”
Diana
to quitting her soul-sucking job, traveling more solo, celebrating herself more, and creating deep friendships
Diana went from caregiving for everyone else all the time, feeling “behind,”…
Before joining, I was the best friend character--definitely a supporting character to my besties--but not sure I embodied main character energy in my love life.
Finding a group of like-minded women, in a similar place in life, who are willing to go deep and be vulnerable, is rare. The opportunity to share space with amazing women who value growth, and support your growth, has been transformative. I look forward to long friendships with my cohort.”
to attracting a sparkly relationship, boldly asking for (and receiving) executive coaching at work, and making a core group of friends she now travels the world with.
Christine went from from feeling overwhelmed and stuck in perfectionism…
- Christine
You do therapy every week, you feel amazing walking out of the session, and a week later you're right back in the same anxious, overthinking, everyone-else-first spiral.
The truth is, you don’t need a total personality transplant to trust yourself, give fewer fucks, and become the main character in love, friendship, and work.
You need to learn the skillset of main character energy.
The good news: the skillset is 100% learnable, and you do not need another 200 hours of therapy or one more shelf of books to get it. Main Character Energy is permission. It's self-trust. It's massive, messy action toward what you actually want instead of what you think you're supposed to want. It's a whole new set of rules to live by, where your own desire is the compass and everyone else's comfort stops being your job.
But in your own life, you’re settling for crumbs, afraid to be seen as “selfish”, afraid to ask for what you want, afraid of failure to the point of shrinking.
Why? Because you were taught to. In our patriarchal society (also obviously shaped by racism, homophobia, transphobia, ableism, and more), you were taught to shape-shift, keep the peace, and put everyone else first. That has led to burnout, self-doubt, and perfectionism running your life.
People-pleasing, perfectionism, and self-doubt aren’t random flaws. They’re survival skills.
So you decide the problem is you. That you're lazy, or broken, or just not disciplined enough.
We’re not layering mindset hacks on top of centuries of conditioning. We help you quickly unlearn the people-pleasing and self-silencing you were taught in a coven of cheerleaders— and replace them with a main character operating system of living that feels safe AND courageous.
We help you trust yourself, get over the fear of failure, and stop needing a ton of external validation before you start.
The job you won't leave, the message you won't send, the decisions that leave you spun out. We help you stop ruminating and start feeling free to make bold moves.
You've done the work: the therapy, the podcasts, the coaching. You understand yourself completely and you're still on the couch, insight-rich and action-poor.
You say yes when you mean no, you stay small with your friends, and the limit you can't hold is with your own family. We help you center your own needs and take up space without the guilt hangover.
You're the one everyone leans on: generous, high-functioning, the main character in everyone's story but your own.
You call it diligence. You research it, you weigh it, you ask everyone, and a year later you still haven't moved
If you recognize yourself in one or more of these types, this program was built for you:
The block is being seen, so you stall right at the edge of it. Deep down you suspect people would be lucky to work with you, but the cringe of visibility keeps you quiet. We help you back yourself and make the thing happen, out loud.
You've got a specific thing you're meant to build, a business, a book, a body of work, sitting unstarted.
It is the program that takes you from shrinking, overthinking, and putting everyone else first to giving waaay fewer fucks and finally getting what you want in love, friendship, and at work. Even if you have no idea what you actually want yet. Even if you're paralyzed by the fear of being judged. Even if you've convinced yourself you should be able to figure this out on your own. Even if you've stalled on the same dream for years.
That is exactly who this was built for.
A 6 month, small group coaching experience where people pleasing, burnt out feminists learn how to give fewer fucks, stop playing small, and finally get what you want in love, friendship, and at work.
Inside this group program, you’ll complete 100 self-serving, audacious dares in 100 days to become the main character and create the expansive life you deserve.
A tight-knit crew of brilliant fellow members who hype you up, hold you accountable, and remind you that you’re not alone.
I’ve helped hundreds of high achieving, burnt out feminists step onto a bigger stage, turn long-held dreams into real-life action, and feel safe, seen, and fired up to finally live like the main character of their own life. Weekly dares, zero judgment, and the perfect mix of hype and actionable coaching. We’ll help you get clear, take real action, and finally go after what you want.
Including tools like the 100 Dares Challenge, so you’re not just thinking or journaling about change, but living it in your friendships, love life, career, and everyday joy.
Ten years ago, my life looked shiny on the outside– I was a top professional matchmaker, living in NYC, had my first boyfriend (after years of feeling like a late bloomer), and a group of friends… but inside, I was completely burned out, people pleasing constantly, and wondering if more was even possible for me.
In my love life, I was caretaking for my boyfriend's needs instead of listening to my own. Because I thought I was and wanted “too much.”
In friendships, I felt like the “best friend” in everyone else’s story but never felt like the main character in mine. I was always the one reaching out, caretaking, and feeling secretly lonely.
In my work life, I was burning the candle at both ends. Tired all the time from a demanding matchmaking role, little institutional support from my company, and honestly struggling to make ends meet...
And deep down, I had a desire to start a business and eventually write a book. But I judged myself hard thinking, “Who am I to do this? What will people think? What if I fail and everyone knows?" So I stayed frozen in perfectionism and self-doubt, taking no action.
And inside, I felt burned out, people pleasing constantly, and wondering if more was even possible for me. All of this stress eventually led to panic attacks on my lunch breaks.
I realized what I really wanted– a loving romantic relationship with someone who enjoyed meeting my needs, and learned how to ask for it. Prompting a breakup and a new, more joy-filled love life where I met my husband, Chris.
I let go of trying to earn love through people-pleasing and instead started building real connections with friends who were excited to hold me, instead of me having to do all the emotional labor. Which meant I attracted and fostered a core group of friends who show up for me just as fiercely as I show up for them.
I started taking small, messy actions to starting my dream business and writing my book instead of waiting until everything was “perfect.”
Which led to getting my first clients, launching my podcast, building a business, going viral, and getting a book deal with a top 5 publisher.
That’s exactly what I help my clients do in Main Character Era. If you’re feeling stuck, wondering if more is possible — it absolutely is. It’s your main character era, let’s do this.
Now, it’s your turn.
It wasn’t just a mindset shift. It was a whole new way of moving through my life:
Main Character Energy is a skillset, and the good news about a skillset is it's learnable. You don't have to have it figured out to begin. Over 100 days you'll complete 100 audacious, self-serving dares across love, friendship, and work, and we're with you at every step: helping you figure out what you actually want (even if you have no clue yet), picking the right dare for where you are, and cheering you through the scary ones. You heal and take action at the same time, from week one, in tiny doable moves. It comes down to three core skills.
It’s time to take the wheel, not just in your love life but in every single part of your life. Let’s create the future you’ve always wanted.
You become a wise, trusted decision-maker for yourself and your biggest dreams.
It's the end of the validation addiction, the loop where you need one more friend's opinion, one more expert's blessing, one more round of reassurance before you move. You stop auditioning for everyone else's approval and start trusting yourself.
You do the thing. Not perfectly, not once you're ready, not after another six months of research.
This is where it all becomes real through the 100 Dares Project: 100 audacious dares over 100 days that turn everything you're healing into everything you're doing, at the same time. A dare that flops isn't failure, it's data, and it's proof you're finally in motion. Messy, brave, and done beats polished and imaginary every time.
You become the decider in your own life. For years the permission has come from outside you: your parents, your boss, your friends, the part of you that only feels okay resting or wanting more once it's been earned.
This is where the healing starts and the burnout stops: you stop running on everyone else's approval, you set down the exhaustion of managing how everyone feels about you, and you finally give yourself the fewer-fucks freedom to want more in every corner of your life.
You make The Bold Ask at work and get the yes, advocating for the raise, the role, the leadership without giving an inch on your limits. You untangle your worth from your job so title and burnout stop deciding what you're capable of. You heal your relationship with money with the Audacious Money tool and stop shrinking your own value.
And with The Visibility Dare, if you're building a business, a brand, or an online presence, you start and follow through instead of hiding in your drafts for another year.
Inside Main Character Era, we don’t just talk about confidence—we teach you the learnable skillset of Main Character Energy so you can transform your entire life.
This isn’t random coaching. It’s a proven, repeatable process.
You end decision fatigue with Decide & Done, making the call fast and moving on instead of second-guessing yourself for weeks. You become unstoppable with the Rejection Resilience Plan: ask, survive the no fully intact, and keep going.
And you release the fear of other people's judgment as you go big and visible, owning your desires out loud instead of hiding the loud, messy parts of you.
Using the Audacious Vision Map, you name what you want even if you've spent years unable to answer that question, and turn it straight into your 100 Dares. You're taking action from day 1, not journaling about it.
This is where you finish what you start, end the idea overload and the half-done projects, and resurrect the dream you quietly gave up on, the one that still hears its name called.
You build the 10 Seconds of Courage skill, the rinse-and-repeat move that gets you to act even when you know every right step and still can't make yourself take it.
You learn to be brave for yourself the way you've always been brave for everyone else. And you give yourself permission instead of waiting to be handed it.
You finally believe your own read on your life. We kill the overthinking spiral in real time with the Thought Flashlight, the rinse-and-repeat skill that gets you off the couch and out of your own head.
We run the People-Pleasing Detox so you can put yourself first without the guilt and stop needing the world's approval before you'll move. And you learn to be held instead of being the one who holds everyone, so you stop white-knuckling every hard change alone.
You hold a limit without the guilt hangover using Boundaries Without Guilt, saying no and stepping out of managing everyone else's emotions, even with the family and friends used to you always saying yes.
You stop self-silencing, quit playing the listener in everyone else's life, and say the thing instead of letting it slide to keep the peace. And you shoot your shot in romance and friendship, led by your own values.
This is the engine of the whole program, and we start creating and going after dares on day 1. This is where you heal and take bold action at the same time.
Your 100 Dares Project is the set of bold, life-changing moves that align with your deepest desires. We help you finally go after the thing you know you're meant to do but haven't fully pursued. Maybe you've been waiting for permission, afraid of making the wrong choice, or stuck overthinking it for years.
Inside Main Character Era, you break through those blocks and take real, tangible action from the start.
Started the business that had been a "someday" dream for years and landed their first paying clients
Organized a No Kings march in their community and spearheaded local social justice efforts confidently
Built a new core group of friends that reciprocated
Left an unfulfilling job for a career that actually lights them up
Took up space creatively: started a podcast, wrote a book, pursued artistic goals out loud
You don't need to arrive knowing what your dares are. Most people don't. We start identifying what you actually want, even if you've spent years unable to answer that question, pull the real desire out from under the "shoulds," and turn it into concrete dares you act on right away. You leave with a clear plan and a next move, not a vague intention.
Start strong with an immersive virtual Saturday where you’ll connect deeply with your fellow Masterminders, learn the foundations of your Main Character Era, and set bold intentions for the next six months. This isn’t just another Zoom call—it’s the moment your new main character era begins.
Main Character Era
Drop questions, sticky situations, or wins into Circle anytime between calls.
Get personalized written coaching and support directly from Lily and the team between calls—so you’re never stuck waiting for help
You’ve completed your 100 Dares Project and literally can’t believe all that you’ve changed in just 6 months
You’re getting comments from your friends and family about how much happier you seem and more alive you are.
There is 100x more play and pleasure and joy in your life, even if you still have responsibilities and a busy schedule. You know what you want, you know you are worthy of it, you ask for what you want, and you are in the practice of receiving. All. The. Time.
You only say yes to dates, friendships, purchases, commitments that are RIGHT for you and you don’t feel guilty about it. You ask for support without spiraling. You set boundaries without self-doubt. YOU are the main character now and it means your life feels more joyful and aligned than ever before.
For anyone on the fence about signing up for the Mastermind, this program will empower you in ways you never thought possible.
One of my favorite aspects of the Mastermind is the deep support and friendship I've found within my coven of cheerleaders. It's an incredible feeling to be surrounded by like-minded individuals who are dedicated to their personal growth and success. To sum up, the Mastermind has truly changed my life.”
The shifts I’ve witnessed in my life, especially in self-trust, have been remarkable. I invested in the program for more self-trust, Lily's guidance, and connection with the community.”
I am more confident and vocal in my everyday life. I don't fixate on what I think other people are thinking of me. I have more personal freedom since I center myself in my own life, more shamelessly.”
Since joining, I've experienced significant shifts, such as quickly letting go of mismatched matches and building emotional connections when appropriate. Investing in the program was driven by my desire for structure, accountability, and a supportive community, which it delivered. I wholeheartedly recommend the Main Character Mastermind to anyone on the fence. The blend of guidance, group coaching, and community support is invaluable.”
Ready to step into your main character era?
Here’s how to make it happen:
Big life changes start with one bold step.
This is yours.
If you’re a good fit, you’ll either:
Snag one of our limited spots right away
OR
Book a sales call with Lily to make sure this is exactly what you need
I know you might be wondering if this is really the right time. Or if this will just be another thing that sounds good but leaves you exactly where you started. Especially if you’re a feminist human who’s a late bloomer, quiet dreamer, or overthinker, you’ve been taught your whole life to keep the peace, question your desires, and stay small.
It’s that you’ve been socialized to believe wanting more is selfish, dangerous, or “too much.” And that’s bullshit.
Main Character Era was built for people exactly like you. It’s not about burning your life to the ground or waiting until you magically feel ready. It’s about learning the skillset of Main Character Energy—permission, self-trust, and massive, messy action—inside a community who refuses to let you shrink.
Because the cost of staying stuck is far higher than the risk of going for the life you actually want. If there’s even a tiny voice whispering that you’re meant for more joy, love, and possibility… that voice is right. And this is where you finally learn how to claim it.
That’s why traditional personal development—and even therapy alone—often leaves you feeling stuck.
Most self-help tells you to “just be more confident,” or to journal and hope clarity magically appears. And therapy—while life-changing—is often focused on healing your past, but comes without the accountability, community, or concrete action plan to help you build the life you want right now.
If you’re a feminist human—especially a late bloomer, quiet dreamer, or overthinker—you’ve been conditioned to keep the peace, play small, and worry that your desires are “too much.”
Therapy helps you heal. Main Character Era helps you build. It’s not mindset hacks layered over centuries of conditioning.
It’s the skillset of Main Character Energy: permission, self-trust, and massive, messy action. And that changes everything.
We help you break them and replace them with bold, practical action.
Communities like this one are rare and life changing. Where you’ll be in a room full of like-minded humans, all going after their own audacious desires and goals, without competition and with all the support, the belonging alone will change what’s possible this year.
"“In my love life, feminism was struggling to take its dying breath in my body. The massive permission that I had to give myself was investing in myself— I had never done that before.
I had been nurturing everyone else, and after this experience, I have the ability to nurture myself.
Now, I’m no longer hiding. I'm growing. I'm expanding. I’m unburdened, hopeful, reclaiming my girlhood. I'm so many Desi girls wildest dream.”
A.
My favorite part of the Main Character Era Mastermind was the group dynamic. Witnessing everyone's growth and transformation, and receiving individual coaching from Lily in front of the group felt empowering and safe.”
Finding a group of like-minded women, in a similar place in life, who are willing to go deep and be vulnerable, is rare. The opportunity to share space with amazing women who value growth, and support your growth, has been transformative. I look forward to long friendships with my cohort.”
Hana
to being invited to speak at a poetry conference, receiving a grant that she wouldn’t have before this program, building rock solid confidence after an ADHD diagnosis, making her dating life a sparkly, self-confidence filled party.
“Before joining the Mastermind, I often deferred to others emotionally, neglecting my own needs. But now, I feel incredibly empowered in all aspects of my life, including my love life. I have the tools to ask for what I want confidently. I establish better boundaries and prioritize self-care during difficult situations. I've also noticed a positive shift in attracting the right people and energy into my life.
A. went from feeling like her needs always came last and feeling “behind” all the time…
"I was burnt out, and every year felt like the year I would quit. After this Mastermind I've started showing up for my success. I was on the phone with my agent, and she said 'I see you showing up differently.' And I knew my main character energy had changed the trajectory of my life."
Erica
"I feel like a different person. With the Mastermind, I've unpacked some stories and baggage that held me back, that isn't there anymore. I'm feeling so much more comfortable and confident in who I am. I got what I wanted and I didn't have to force it."
Katie
to quitting her teaching job, becoming a full time author, and getting accepted to Romance Con.
to receiving a luxurious sabbatical at work, building a brand new core group of friends, and flirting with abandon and shooting her shot in dating 100% of the time.
Katie went from feeling isolated and stuck in a “good enough life”....
Erica went from feeling like the “best friend,” aware of her dreams but unsure how to get them…
Don’t stay stuck waiting for the perfect time. Your story changes the moment you decide it does.
In your first 30 days inside Main Character Era, you’ll start breaking the habit of people-pleasing as your default, realize you’re not the only one who feels this way, and finally see that the life you want is possible. You’ll catch the vision, feel less alone, and probably leave with a new best friend who’s in this with you.
Don’t let another year slip by feeling stuck. The LIFE you want is closer than you think.
Join this free training. It's time to create the life you actually want—without guilt, overthinking, or holding yourself back.