A 6 month, small group coaching experience where people pleasing, burnt out feminists learn how to give fewer fucks, stop playing small, and finally get what you want in love, friendship, and at work.

Inside this group program, you’ll complete 100 self-serving, audacious dares in 100 days to become the main character and create the expansive life you deserve. 

Opening September 2026

RSVP FOR THE FREE TRAINING

Main Character Era

Your high-achieving tendencies have built you a pretty impressive life.  Except...

You could have logged off at 6, but you're answering messages at 9pm, because a coworker asked and saying no feels like letting people down. When the to-do list isn't cleared (the one that was never finishable anyway), you spiral into self-doubt, then wake up early already feeling "behind."

You're overgiving at work.

 A few dates in and catching real feelings, but instead of asking where this is going, you tell yourself it's only been a month and they'll think you're too much. So you avoid the define-the-relationship talk, you don't introduce them to your family, you don't say what you want. Afraid that being "too much" means people leave.

You're shrinking in love.

To your family you're the reliable one, the easy one. On the group trip you got handed the pull-out sofa because you're the only single one, and even though your back gives out on it, you took it to keep the peace. You're always traveling for everyone else, never making the ask because it'd be "too much." Wanting a life on your own terms makes you feel selfish.

You're caretaking at home.

 You've done allll the self-help, the therapy, the podcasts, the coaching, and you can name your patterns better than anyone. But you're insight-rich and action-poor: the business, the book, the thing you're meant to make sits unstarted, because the part that scares you is being seen. And you're tired of doing it alone.

You're stuck in self-improvement.

You're the designated listener, the best-friend character in everyone else's story, holding everyone's hard stuff but never letting on when you're the one falling apart. You don't call when you need help, you handle it alone. There's support you've needed for months, and you rehearse the ask and never make it.

You’re not asking for help in friendships.

Step into the life you actually want — whether that’s earning more, dating boldly, moving cities, launching your passion project, or releasing what’s holding you back.

You back yourself out loud and do the damn thing

 You finally know what you actually want instead of what you're supposed to want, and you trust your own call over another year of research or one more expert's opinion. You stop needing to feel ready before you start, you let yourself be seen, and you go: land your first paying clients, move across the country without a pros-and-cons spreadsheet, publish the piece you've sat on for a year.

You put yourself at the center, even with family

 You tell your family what you actually want even when it goes against what they'd prefer, say your piece, and get on with your day instead of bracing for a week, because you've learned you can love them and still choose yourself. You book the solo trip and do exactly what you please on it, and you build a life that's yours to run: your time, your money, your energy.

You become a boundaried, badass main character at work

You close the laptop at 6 with the list unfinished and feel confident you'll kill it tomorrow, you hold a limit with a coworker without spiraling, and you make the audacious ask for the raise or the title you've been circling for a year, and you get the yes.

You build a core group of friends who show up back

You stop being the designated listener, feel safe to share and ask for help, and start letting people in, you make the ask you've rehearsed for months, and you cultivate the kind of reciprocal, ride-or-die circle that carries you the way you've always carried everyone else.

You become fearless in your love life

You get clear on what you actually want in a partner, you have the define-the-relationship conversation instead of waiting it out, and you ask for what you want by the second date and sit with the answer instead of spiraling. Because you're finally open about who you are and what you're after, you start attracting people who are actually into the real you.

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When you step into your Main Character Era it makes extraordinary partnership, friendship, and work life inevitable.

This is your one precious life, it’s time for you to take center stage.

It makes the most pleasurable life a reality.

It makes taking big risks in your life feel safe and doable.

“This experience was truly life changing. Now, I use rest as a tool. This program gave me a place to lay down as an act of love and compassion for myself. And that approximation is a declaration of my liberation.

I'm more and more excited about the prospects on the horizon and the opportunity to participate in my own life story. It's an important and necessary space for women who are growing, transitioning, dreaming bigger things for themselves.”

Jackie

living in Europe, starting her consulting business, attracting sexy dates, and receiving thousands in grant funding.

With ease.

Jackie went from burnt out to…  

“After this program, I feel like I belong to myself. I feel at home in my body and that everything that I want, desire, need, and deserve is within my reach and that I am worth having it all. I feel super strong, calm, and secure within myself. I am able to lean into my dreams and go after what I want. It's such a nice feeling to embody myself.”

Laura

to launching her business, getting invited to speak at events, traveling around the world, receiving her first clients, and trusting herself fully.

Laura went from making endless to-do lists and shoving plans in a drawer…

“Joining the Mastermind has been a life-changing experience. Prior to the program, my main character energy was waiting to emerge, lacking guidance and tools. Now, I confidently embody my main character energy. I feel more capable in relationships– friends, family, romantic.”

Diana

to quitting her soul-sucking job, traveling more solo, celebrating herself more, and creating deep friendships

Diana went from caregiving for everyone else all the time, feeling “behind,”…

Before joining, I was the best friend character--definitely a supporting character to my besties--but not sure I embodied main character energy in my love life.

Finding a group of like-minded women, in a similar place in life, who are willing to go deep and be vulnerable, is rare. The opportunity to share space with amazing women who value growth, and support your growth, has been transformative. I look forward to long friendships with my cohort.”

to attracting a sparkly relationship, boldly asking for (and receiving) executive coaching at work, and making a core group of friends she now travels the world with.

Christine went from from feeling overwhelmed and stuck in perfectionism…

- Christine

You’ve gone to therapy, read the books, listened to the podcasts, tried to “just be more confident.”

You do therapy every week, you feel amazing walking out of the session, and a week later you're right back in the same anxious, overthinking, everyone-else-first spiral.

You’re a feminist. You believe in rest, in boundaries, in reciprocity, in making the world a more equitable and justice-driven place.

The truth is, you don’t need a total personality transplant to trust yourself, give fewer fucks, and become the main character in love, friendship, and work. 

You need to learn the skillset of main character energy. 

The good news: the skillset is 100% learnable, and you do not need another 200 hours of therapy or one more shelf of books to get it. Main Character Energy is permission. It's self-trust. It's massive, messy action toward what you actually want instead of what you think you're supposed to want. It's a whole new set of rules to live by, where your own desire is the compass and everyone else's comfort stops being your job.

But in your own life, you’re settling for crumbs, afraid to be seen as “selfish”, afraid to ask for what you want, afraid of failure to the point of shrinking. 

Why? Because you were taught to. In our patriarchal society (also obviously shaped by racism, homophobia, transphobia, ableism, and more), you were taught to shape-shift, keep the peace, and put everyone else first. That has led to burnout, self-doubt, and perfectionism running your life. 

People-pleasing, perfectionism, and self-doubt aren’t random flaws. They’re survival skills.

 So you decide the problem is you. That you're lazy, or broken, or just not disciplined enough.

We’re not layering mindset hacks on top of centuries of conditioning. We help you quickly unlearn the people-pleasing and self-silencing you were taught in a coven of cheerleaders— and replace them with a main character operating system of living that feels safe AND courageous. 

That’s why this program,
Main Character Era, exists.

We use feminist coaching built for high-functioning people who look like they have it together and are quietly stuck.

We help you trust yourself, get over the fear of failure, and stop needing a ton of external validation before you start.

The job you won't leave, the message you won't send, the decisions that leave you spun out. We help you stop ruminating and start feeling free to make bold moves. 

You've done the work: the therapy, the podcasts, the coaching. You understand yourself completely and you're still on the couch, insight-rich and action-poor. 

The Therapy Grad

The Caretaker

The Overthinker

You say yes when you mean no, you stay small with your friends, and the limit you can't hold is with your own family. We help you center your own needs and take up space without the guilt hangover.

You're the one everyone leans on: generous, high-functioning, the main character in everyone's story but your own.

 You call it diligence. You research it, you weigh it, you ask everyone, and a year later you still haven't moved

If you recognize yourself in one or more of these types, this program was built for you: 

The Blocked Builder

The block is being seen, so you stall right at the edge of it. Deep down you suspect people would be lucky to work with you, but the cringe of visibility keeps you quiet. We help you back yourself and make the thing happen, out loud.

 You've got a specific thing you're meant to build, a business, a book, a body of work, sitting unstarted.

Main Character Era will change your whole life.

This isn’t about burning your life to the ground or forcing yourself to “stay positive.” It’s about building a life where you can finally:

Have a coven of cheerleaders who reciprocate on the hard days instead of white-knuckling it alone

Say no to your family and not spend the next week bracing for the fallout, because you can love them and still choose yourself

Post the thing, send the message, make the decision without polling five friends and checking who liked it every hour

Ask for what you want, the raise, the DTR, the real bed, without rehearsing it for a month first

 It is the program that takes you from shrinking, overthinking, and putting everyone else first to giving waaay fewer fucks and finally getting what you want in love, friendship, and at work. Even if you have no idea what you actually want yet. Even if you're paralyzed by the fear of being judged. Even if you've convinced yourself you should be able to figure this out on your own. Even if you've stalled on the same dream for years. 

That is exactly who this was built for.

Main Character Era

A 6 month, small group coaching experience where people pleasing, burnt out feminists learn how to give fewer fucks, stop playing small, and finally get what you want in love, friendship, and at work.

RSVP FOR THE FREE TRAINING

Inside this group program, you’ll complete 100 self-serving, audacious dares in 100 days to become the main character and create the expansive life you deserve. 

What makes Main Character Era different:

A tight-knit crew of brilliant fellow members who hype you up, hold you accountable, and remind you that you’re not alone.

A coven of cheerleaders

I’ve helped hundreds of high achieving, burnt out feminists step onto a bigger stage, turn long-held dreams into real-life action, and feel safe, seen, and fired up to finally live like the main character of their own life. Weekly dares, zero judgment, and the perfect mix of hype and actionable coaching. We’ll help you get clear, take real action, and finally go after what you want.

All in six months or less — so you can finally create a life that’s big, bold, and truly yours.

RSVP FOR THE FREE TRAINING 

Including tools like the 100 Dares Challenge, so you’re not just thinking or journaling about change, but living it in your friendships, love life, career, and everyday joy.

Turning inner work into action, fast

Hey, I’m Lily

Ten years ago, my life looked shiny on the outside– I was a top professional matchmaker, living in NYC, had my first boyfriend (after years of feeling like a late bloomer), and a group of friends… but inside, I was completely burned out, people pleasing constantly, and wondering if more was even possible for me.

In my love life, I was caretaking for my boyfriend's needs instead of listening to my own. Because I thought I was and wanted “too much.”

In friendships, I felt like the “best friend” in everyone else’s story but never felt like the main character in mine. I was always the one reaching out, caretaking, and feeling secretly lonely.

In my work life, I was burning the candle at both ends. Tired all the time from a demanding matchmaking role, little institutional support from my company, and honestly struggling to make ends meet...

And deep down, I had a desire to start a business and eventually write a book. But I judged myself hard thinking, “Who am I to do this? What will people think? What if I fail and everyone knows?" So I stayed frozen in perfectionism and self-doubt, taking no action.

And inside, I felt burned out, people pleasing constantly, and wondering if more was even possible for me. All of this stress eventually led to panic attacks on my lunch breaks.

And my mission is to help you become the main character of your whole freaking life.

RSVP FOR THE FREE TRAINING 

I realized what I really wanted– a loving romantic relationship with someone who enjoyed meeting my needs, and learned how to ask for it. Prompting a breakup and a new, more joy-filled love life where I met my husband, Chris. 

I let go of trying to earn love through people-pleasing and instead started building real connections with friends who were excited to hold me, instead of me having to do all the emotional labor. Which meant I attracted and fostered a core group of friends who show up for me just as fiercely as I show up for them.

I started taking small, messy actions to starting my dream business and writing my book instead of waiting until everything was “perfect.”

Which led to getting my first clients, launching my podcast, building a business, going viral, and getting a book deal with a top 5 publisher. 

That’s exactly what I help my clients do in Main Character Era. If you’re feeling stuck, wondering if more is possible — it absolutely is. It’s your main character era, let’s do this.


Now, it’s your turn.

I’m not the same person I was eight years ago. And it’s not because I magically became “more confident.” It’s because I learned the skillset of Main Character Energy: permission, self-trust, and massive, messy action.

Learning the skillset of Main Character Energy changed everything.

It wasn’t just a mindset shift. It was a whole new way of moving through my life:

Main Character Energy is a skillset, and the good news about a skillset is it's learnable. You don't have to have it figured out to begin. Over 100 days you'll complete 100 audacious, self-serving dares across love, friendship, and work, and we're with you at every step: helping you figure out what you actually want (even if you have no clue yet), picking the right dare for where you are, and cheering you through the scary ones. You heal and take action at the same time, from week one, in tiny doable moves. It comes down to three core skills.

The Skillset of Main Character Energy:

It’s time to take the wheel, not just in your love life but in every single part of your life. Let’s create the future you’ve always wanted.

RSVP FOR THE FREE TRAINING 

You become a wise, trusted decision-maker for yourself and your biggest dreams.

It's the end of the validation addiction, the loop where you need one more friend's opinion, one more expert's blessing, one more round of reassurance before you move. You stop auditioning for everyone else's approval and start trusting yourself. 

Self-Trust

2

You do the thing. Not perfectly, not once you're ready, not after another six months of research.

This is where it all becomes real through the 100 Dares Project: 100 audacious dares over 100 days that turn everything you're healing into everything you're doing, at the same time. A dare that flops isn't failure, it's data, and it's proof you're finally in motion. Messy, brave, and done beats polished and imaginary every time.

Massive, Messy Action

You become the decider in your own life. For years the permission has come from outside you: your parents, your boss, your friends, the part of you that only feels okay resting or wanting more once it's been earned.

This is where the healing starts and the burnout stops: you stop running on everyone else's approval, you set down the exhaustion of managing how everyone feels about you, and you finally give yourself the fewer-fucks freedom to want more in every corner of your life.

Permission

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3
Main Character Relationships
MODULE  5

You make The Bold Ask at work and get the yes, advocating for the raise, the role, the leadership without giving an inch on your limits. You untangle your worth from your job so title and burnout stop deciding what you're capable of. You heal your relationship with money with the Audacious Money tool and stop shrinking your own value.

And with The Visibility Dare, if you're building a business, a brand, or an online presence, you start and follow through instead of hiding in your drafts for another year.

 Main Character Career, Money and Visibility
MODULE  6

Ask Out Loud And Get The Yes

Inside Main Character Era, we don’t just talk about confidence—we teach you the learnable skillset of Main Character Energy so you can transform your entire life.

This isn’t random coaching. It’s a proven, repeatable process.

The Main Character Era Method

Here’s how we help you become the main character of your own life:

You end decision fatigue with Decide & Done, making the call fast and moving on instead of second-guessing yourself for weeks. You become unstoppable with the Rejection Resilience Plan: ask, survive the no fully intact, and keep going.

And you release the fear of other people's judgment as you go big and visible, owning your desires out loud instead of hiding the loud, messy parts of you.

Rejection Resilience Plan

Using the Audacious Vision Map, you name what you want even if you've spent years unable to answer that question, and turn it straight into your 100 Dares. You're taking action from day 1, not journaling about it.

This is where you finish what you start, end the idea overload and the half-done projects, and resurrect the dream you quietly gave up on, the one that still hears its name called.

Main Character Vision
MODULE  2

Name what you actually want, then go get it

MODULE 4

The Audacity Formula

You build the 10 Seconds of Courage skill, the rinse-and-repeat move that gets you to act even when you know every right step and still can't make yourself take it.

You learn to be brave for yourself the way you've always been brave for everyone else. And you give yourself permission instead of waiting to be handed it.

The Shooting Your Shot Formula
MODULE 3

 Do the thing even when you're terrified

You finally believe your own read on your life. We kill the overthinking spiral in real time with the Thought Flashlight, the rinse-and-repeat skill that gets you off the couch and out of your own head.

We run the People-Pleasing Detox so you can put yourself first without the guilt and stop needing the world's approval before you'll move. And you learn to be held instead of being the one who holds everyone, so you stop white-knuckling every hard change alone.

Main Character Era Inventory
MODULE  1  

Build rock-solid self-trust

You hold a limit without the guilt hangover using Boundaries Without Guilt, saying no and stepping out of managing everyone else's emotions, even with the family and friends used to you always saying yes.

You stop self-silencing, quit playing the listener in everyone else's life, and say the thing instead of letting it slide to keep the peace. And you shoot your shot in romance and friendship, led by your own values.

Take Up Space In Your Own Story

This is the engine of the whole program, and we start creating and going after dares on day 1. This is where you heal and take bold action at the same time.

Your 100 Dares Project is the set of bold, life-changing moves that align with your deepest desires. We help you finally go after the thing you know you're meant to do but haven't fully pursued. Maybe you've been waiting for permission, afraid of making the wrong choice, or stuck overthinking it for years.

Inside Main Character Era, you break through those blocks and take real, tangible action from the start.

Some past client Main Character Dares included:

What Is The 100 Dares Project?

Started the business that had been a "someday" dream for years and landed their first paying clients

Organized a No Kings march in their community and spearheaded local social justice efforts confidently

Built a new core group of friends that reciprocated

Left an unfulfilling job for a career that actually lights them up

Took up space creatively: started a podcast, wrote a book, pursued artistic goals out loud

How we help you pick the right dares

You don't need to arrive knowing what your dares are. Most people don't. We start identifying what you actually want, even if you've spent years unable to answer that question, pull the real desire out from under the "shoulds," and turn it into concrete dares you act on right away. You leave with a clear plan and a next move, not a vague intention.

RSVP FOR THE FREE TRAINING 

Everything you get inside

Each month, you’ll submit a short check-in form about where you’re feeling stuck, your wins, and what you’re working toward. 

We will record and deliver a private, personalized coaching review with:

  • Tailored mindset coaching for your unique challenges

  • Practical next steps to move your 100 Dares Project forward

  • Direct, compassionate feedback so you never slip through the cracks

It’s like a mini private coaching session, delivered right to your inbox each month

Monthly 1:1 Dare Check-in

Private member portal with step-by-step video trainings and bonus materials covering:

  • The People-Pleasing Detox to put yourself first without the guilt
  • The Audacious Vision Map to name what you actually want and turn it into your 100 Dares
  • The 100 Dares Project, the engine you start on day 1
  • Decide & Done, the Thought Flashlight, and 10 Seconds of Courage, the rinse-and-repeat skills for turning insight into action
  • Boundaries Without Guilt for holding a limit even with the people used to you always saying yes

Accessible anytime during your 6-month journey for extra clarity and momentum

Main Character Era Curriculum

Start strong with an immersive virtual Saturday where you’ll connect deeply with your fellow Masterminders, learn the foundations of your Main Character Era, and set bold intentions for the next six months. This isn’t just another Zoom call—it’s the moment your new main character era begins.

Virtual Kickoff Retreat

A dedicated Circle community where you can:

  • Connect with other brilliant main characters on the same journey

  • Find accountability buddies

  • Share wins, vent, and celebrate your progress together

Friendship-Building Hub (Private Circle Community)

Weekly prompts, exercises, and self-trust tools to help you:

  1. Understand your brilliant, unique desires
  2. Take radical responsibility for your growth
  3. Turn insights into real-life action, every single week with the dares project. 

Your personal roadmap to stay focused and accountable

Main Character Era Fillable Workbook

  • Weekly high-touch coaching with Lily and your Main Character crew (3 weeks on, 1 week off for integration)

  • Get coached live, work through sticky blocks, and leave each call with clear next steps– and your next dares always mapped out and ready to rock. 

  • Build rock-solid self-trust while feeling deeply seen and supported

  • Recordings provided in case you can’t join live or want to revisit breakthroughs

6 Months of Weekly Group Coaching Calls

Main Character Era

Drop questions, sticky situations, or wins into Circle anytime between calls. 

Get personalized written coaching and support directly from Lily and the team between calls—so you’re never stuck waiting for help



Daily Written Main Character Coaching (Mon-Fri)

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24-Hour Bonus: The Breakthrough Dare Session

Book your sales call within 24 hours of the training and, when you join, you get a private one-hour session with me, one-on-one. ($1,000 value.)

You have one giant, scary thing you want but keep avoiding. "Start the business." "Make real friends here." "Put myself out there again." It feels too big, so you don't start. This hour is where we make it small enough to actually do, and then you do the first piece with me on the call.

Here is what happens in that session:

  • We break one giant dare into its first real moves. "Launch the business" becomes: name your offer, set your price, write the three-sentence pitch, send it to five people. "Build my friend group" becomes: text two people this week, propose a specific plan, invite someone to the thing. You leave with the actual list, in order, with an accountability map to match. 

  • You do the first one on the call. We write the pitch and you send it. We draft the text and you hit send. We set the price and you post it. Not homework for later, the first move happens in our hour, with me right there.

  • We take avoidance and anxiety off the driver's seat. The overthinking, the "once I feel ready," the researching it to death, we name your exact pattern and build the workaround so it stops running the show.

This bonus call means we shrink what would have been 3 months of overthinking or avoidance into an hour of coaching and action.

When you RSVP for the training and book a sales call with me within 24 hours, you’ll be eligible for this JUICY bonus: 
RSVP FOR THE FREE TRAINING

You’ve completed your 100 Dares Project and literally can’t believe all that you’ve changed in just 6 months

You’re getting comments from your friends and family about how much happier you seem and more alive you are.

Here’s what life will look like AFTER Main Character Era…

There is 100x more play and pleasure and joy in your life, even if you still have responsibilities and a busy schedule. You know what you want, you know you are worthy of it, you ask for what you want, and you are in the practice of receiving. All. The. Time.

You only say yes to dates, friendships, purchases, commitments that are RIGHT for you and you don’t feel guilty about it. You ask for support without spiraling. You set boundaries without self-doubt. YOU are the main character now and it means your life feels more joyful and aligned than ever before. 


For anyone on the fence about signing up for the Mastermind, this program will empower you in ways you never thought possible.

One of my favorite aspects of the Mastermind is the deep support and friendship I've found within my coven of cheerleaders. It's an incredible feeling to be surrounded by like-minded individuals who are dedicated to their personal growth and success. To sum up, the Mastermind has truly changed my life.”

Gabrielle

The shifts I’ve witnessed in my life, especially in self-trust, have been remarkable. I invested in the program for more self-trust, Lily's guidance, and connection with the community.”

Shannon

Joining this Mastermind was a transformative experience for me. Before the program, I had glimpses of my Main Character Energy but lacked a clear vision. Now, I have a clearer understanding of my desires and envision a supportive and adventurous love life.

I am more confident and vocal in my everyday life. I don't fixate on what I think other people are thinking of me. I have more personal freedom since I center myself in my own life, more shamelessly.”

Morgan

“I felt like I was on the sidelines of my life. After the Mastermind, I've shed self doubt. 

Since joining, I've experienced significant shifts, such as quickly letting go of mismatched matches and building emotional connections when appropriate. Investing in the program was driven by my desire for structure, accountability, and a supportive community, which it delivered. I wholeheartedly recommend the Main Character Mastermind to anyone on the fence. The blend of guidance, group coaching, and community support is invaluable.”

Katie Sue

This Mastermind has had a profound impact on my life. I now feel centered and confident in expressing my desires.

Investing in this Mastermind exceeded my expectations. I was drawn to the program by a dream of being part of a fierce coven of cheerleaders, guided by Lily and her incredible feminist wisdom.

Investment

RSVP FOR THE FREE TRAINING 

$1000

PAYMENT PLAN

per month for 6 months


$6,000

PAY ONE TIME

How to Join Main Character Era

Decide within 48 hours.

Ready to step into your main character era?
Here’s how to make it happen:

Big life changes start with one bold step.

This is yours.

RSVP FOR THE FREE TRAINING 

Get a personalized next step.

If you’re a good fit, you’ll either:

Snag one of our limited spots right away
OR
Book a sales call with Lily to make sure this is exactly what you need

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The application alone will increase your main character energy. Tell us about where you’re at and what you’re craving next. 

Fill out our quick 10-minute application.

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I know you might be wondering if this is really the right time. Or if this will just be another thing that sounds good but leaves you exactly where you started. Especially if you’re a feminist human who’s a late bloomer, quiet dreamer, or overthinker, you’ve been taught your whole life to keep the peace, question your desires, and stay small.

This is for you—even if you’re scared it’s not.

It’s that you’ve been socialized to believe wanting more is selfish, dangerous, or “too much.” And that’s bullshit.

Main Character Era was built for people exactly like you. It’s not about burning your life to the ground or waiting until you magically feel ready. It’s about learning the skillset of Main Character Energy—permission, self-trust, and massive, messy action—inside a community who refuses to let you shrink.

Because the cost of staying stuck is far higher than the risk of going for the life you actually want. If there’s even a tiny voice whispering that you’re meant for more joy, love, and possibility… that voice is right. And this is where you finally learn how to claim it.

But here’s the truth: the problem isn’t that you’re unmotivated or broken.

RSVP FOR THE FREE TRAINING 

Why Main Character Era is Different

That’s why traditional personal development—and even therapy alone—often leaves you feeling stuck.


Most self-help tells you to “just be more confident,” or to journal and hope clarity magically appears. And therapy—while life-changing—is often focused on healing your past, but comes without the accountability, community, or concrete action plan to help you build the life you want right now.

If you’re a feminist human—especially a late bloomer, quiet dreamer, or overthinker—you’ve been conditioned to keep the peace, play small, and worry that your desires are “too much.”

RSVP FOR THE FREE TRAINING 

This is feminist coaching that’s not just about insight—it’s about action. 

Main Character Era is different because we don’t just help you understand your patterns. 


Therapy helps you heal. Main Character Era helps you build. It’s not mindset hacks layered over centuries of conditioning.

It’s the skillset of Main Character Energy: permission, self-trust, and massive, messy action. And that changes everything.

We help you break them and replace them with bold, practical action.

Communities like this one are rare and life changing. Where you’ll be in a room full of like-minded humans, all going after their own audacious desires and goals, without competition and with all the support, the belonging alone will change what’s possible this year. 

"“In my love life, feminism was struggling to take its dying breath in my body. The massive permission that I had to give myself was investing in myself— I had never done that before.

I had been nurturing everyone else, and after this experience, I have the ability to nurture myself.

Now, I’m no longer hiding. I'm growing. I'm expanding. I’m unburdened, hopeful, reclaiming my girlhood. I'm so many Desi girls wildest dream.”

A.

My favorite part of the Main Character Era Mastermind was the group dynamic. Witnessing everyone's growth and transformation, and receiving individual coaching from Lily in front of the group felt empowering and safe.”

Finding a group of like-minded women, in a similar place in life, who are willing to go deep and be vulnerable, is rare. The opportunity to share space with amazing women who value growth, and support your growth, has been transformative. I look forward to long friendships with my cohort.”

Hana

to being invited to speak at a poetry conference, receiving a grant that she wouldn’t have before this program, building rock solid confidence after an ADHD diagnosis, making her dating life a sparkly, self-confidence filled party.

“Before joining the Mastermind, I often deferred to others emotionally, neglecting my own needs. But now, I feel incredibly empowered in all aspects of my life, including my love life. I have the tools to ask for what I want confidently. I establish better boundaries and prioritize self-care during difficult situations. I've also noticed a positive shift in attracting the right people and energy into my life.

A. went from feeling like her needs always came last and feeling “behind” all the time…

"I was burnt out, and every year felt like the year I would quit. After this Mastermind I've started showing up for my success. I was on the phone with my agent, and she said 'I see you showing up differently.' And I knew my main character energy had changed the trajectory of my life."

Erica

"I feel like a different person. With the Mastermind, I've unpacked some stories and baggage that held me back, that isn't there anymore. I'm feeling so much more comfortable and confident in who I am. I got what I wanted and I didn't have to force it."

Katie

to quitting her teaching job, becoming a full time author, and getting accepted to Romance Con.

to receiving a luxurious sabbatical at work, building a brand new core group of friends, and flirting with abandon and shooting her shot in dating 100% of the time.

Katie went from feeling isolated and stuck in a “good enough life”....

Erica went from feeling like the “best friend,” aware of her dreams but unsure how to get them…

This isn’t just another program. It’s your ticket out of the sidelines and into the starring role.

Don’t stay stuck waiting for the perfect time. Your story changes the moment you decide it does.



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In your first 30 days inside Main Character Era, you’ll start breaking the habit of people-pleasing as your default, realize you’re not the only one who feels this way, and finally see that the life you want is possible. You’ll catch the vision, feel less alone, and probably leave with a new best friend who’s in this with you.

Don’t let another year slip by feeling stuck. The LIFE you want is closer than you think.

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FAQs

Shouldn’t I be able to figure this out on my own? +

That voice saying you should handle it alone by now is hyperindependence talking, and hyperindependence is just people-pleasing in a different outfit. It taught you to overfunction and never need too much, and it’s keeping you in a smaller life than you need to live.

You’re not broken. You just need the skillset of main character energy + the support to make it tangible. That’s exactly why the program runs on daily written coaching inside Circle and a friendship-building hub instead of a video course you log into alone, and why Module 1 has you learn to be held instead of being the one who holds everyone.

Our client, A., had never invested in herself before she joined. In her words, “the massive permission I had to give myself was investing in myself. I had been nurturing everyone else, and after this experience, I have the ability to nurture myself.”

Isn’t it selfish to spend this money on myself? +

“Selfish” isn’t a dirty word when you have the skillset of main character energy. Being able to be “selfish” for yourself has direct impact on the relationships you actually want. It works two ways at once: you make more room for yourself in every relationship, and you end up with more juice to give the people you love, not less.

This is what starts to change: friendships that reciprocate instead of you doing all the emotional labor, attracting a partner who is enthusiastic about being with the real you, and better, higher-paying opportunities at work because you stop undercharging and over-delivering.

That’s why we built the People-Pleasing Detox into Module 1, and why every coaching call opens with you celebrating yourself out loud. Centering yourself is the exact muscle we train, so it stops feeling like something you have to earn first.

I’ve wanted this for years and nothing’s worked. Why would this be different for me? +

Of the clients who joined and completed over the last four years, 100% got results, because the program works when you do the work, and I don’t let people in who this won’t work for.

If your Notes app is full of therapy breakthroughs that never made it into real life, the missing piece was never more understanding. It was action and accountability. That’s why the 100 Dares Project starts on day 1: you turn insight into a bold move every week, coached live in weekly group calls, with a private monthly dare check-in to keep you moving.

Erica said “this is the year I quit teaching” for years while pushing her dream of being an author to the back burner. Inside the program, she quit, went all in on her writing, got into Romance Con, and became a full-time author. As she put it, “I’ve started showing up for my success.”

What will the people in my life think? +

This is the fear of other people’s judgment talking, and the fear that other people know better than you do for your own life. That fear is holding you captive. It’s what keeps you playing safe instead of taking the risk that’s been sitting on your heart, shooting your shot, saying the thing, putting your work out loud, with self-trust.

Waiting for zero judgment from others means waiting forever. That’s why there’s a literal lesson for this: in Module 4, the Rejection Resilience Plan teaches you to release the fear of other people’s judgment so you can go big and visible and get more of what you want.

Christine came in stuck in perfectionism and the best-friend role. She left with a new relationship, executive coaching she asked for and got at work, and a friend group she now travels the world with. In her words, “Before joining, I was definitely the best friend character. Now I’m the main character everywhere.”

Do I belong if I don’t have big dares in mind? +

You don’t have to want to start a business, quit your job, or do anything outwardly huge for this to change your life. This is for high-functioning feminists who look fine on the outside and know they’re meant for more. You only need to listen to the whisper of “I want more.”

You also don’t need to arrive knowing what your dares are. Most people don’t, which is exactly why the Audacious Vision Map exists: we help you name what you actually want, even if you’ve spent years unable to answer that question, and turn it into concrete dares you act on right away.

Katie joined with a solid job, lifelong friends, years of therapy, and no idea what her dares would be. She asked for a sabbatical and became the first person in her company to ever receive one, then spent three months in Europe.

I’m burned out. What if I don’t have the energy for this? +

Short answer: yes, you can heal your burnout and get results fast in here, at the same time. This isn’t another thing to push through, and it isn’t hustle in disguise. It’s 90 imperfect minutes a week, and we run 3 weeks on, 1 week off, with rest weeks built in, because burnout isn’t the vibe.

The rhythm is designed to build your energy, not drain it, and you learn to rest as an act of self-trust instead of earning it through productivity.

Jackie came in too exhausted to do anything but lay down. She learned to rest without apology, and from that place, not from grinding, she left her draining job and launched her consulting business, all inside six months. In her words, “This program gave me a place to lay down as an act of love and compassion for myself. That is a declaration of my liberation.”

How much time does this take? +

90 imperfect minutes a week. 60 minutes for the weekly group coaching call and about 30 minutes for your workbook, which you can do half-done, in bed, with coffee stains on it. We run 3 weeks on, 1 week off.

This was built for people with full plates, and it shows in the design: every call is recorded so you can catch up on your time, and you get daily written coaching inside Circle so a missed call never costs you results.

Doctors, single moms, entrepreneurs, and teachers all show up imperfectly and still change their lives.

Am I too old or too young for this? +

No. Thinking you’re too old or too young is just one more way your brain tries to keep you safe from the risk of rejection and failure, but we’re here to help you live a bigger life and get more of what you want, right now. No matter your age.

Clients have gotten real results in their 20s, 30s, 40s, 50s, and 60s. It wasn’t too late or too early for them, and it won’t be for you. It’s never too late, or too early, to become the main character of your own life.

When do we start? +

We begin with the virtual kickoff retreat on September 26th, an immersive Saturday where you meet your cohort, learn the foundations of main character energy, and set your intentions for the six months.

From there, weekly group coaching runs 3 weeks on, 1 week off, for the full six months.