Your high-achieving tendencies have built you a pretty impressive life. Except...
It’s left you drained, resentful, and wondering why everyone else seems to have more space to breathe. From the outside, your life looks fabulous.
You keep saying “yes” — to people, plans, work commitments, even dates you know aren’t right for you because part of you worries that if you start saying “no,” you’ll lose people or opportunities.
But every time you imagine going after what you really want, a voice in your head whispers that maybe it doesn’t exist… or that you’re asking for too much.
You’ve been playing small, even though a part of you knows you’re meant for so much more.
But secretly, you’re restless, craving something bigger and more meaningful… except you can’t quite name what that something is, and that makes you feel guilty or ungrateful.
People tell you how “lucky” you are.
but none of them have cracked the deeper pattern that keeps you stuck in overthinking, over-giving, and second-guessing your desires. And you’re tired of doing it all alone.
You’ve tried self-help books, podcasts, courses…
You’ve tried boundaries, journaling, and even disappearing off social media for a bit… but the cycle keeps repeating, leaving you exhausted and secretly resentful.
You’re carrying the emotional weight of everyone around you — clients, coworkers, friends, partners, family.
Step into the life you actually want — whether that’s earning more, dating boldly, moving cities, launching your passion project, or releasing what’s holding you back.
Grow your support system
Cultivate a circle of friends and peers who truly see you and cheer for your bold moves, holding you gently on your messy days — no more pretending you’ve got it all handled alone.
Say NO without guilt
Set boundaries without the guilt hangover — and ask for what you need at work, in relationships, or even in tiny everyday moments, knowing it doesn’t make you “too much” or “selfish.”
Become the main character of your own life
Wake up every day feeling like the main character of your own damn life — choosing what you want, speaking your desires out loud, and finally living a life that feels as big as your desires.
Decisions become EASY
Make decisions with clarity and confidence instead of spinning in circles of overthinking, what-ifs, and second-guessing. Imagine how light it’ll feel to trust yourself — and to act on what you know is right for you.
Turn a “good enough” life into a life that lights you up
Even if you’re not looking to launch a business or burn it all down, you’re craving more joy, purpose, and spaciousness in the everyday moments.
Ditch People-pleasing FOR GOOD
Finally break free from people-pleasing — saying no without spiraling into guilt, and prioritizing what you want instead of constantly managing everyone else’s emotions.
Believe in yourself
Leave behind the paralyzing self-doubt that’s kept you playing small — and start believing you’re worthy of the big, brilliant life you want.
“This experience was truly life changing. Now, I use rest as a tool. This program gave me a place to lay down as an act of love and compassion for myself. And that approximation is a declaration of my liberation.
I'm more and more excited about the prospects on the horizon and the opportunity to participate in my own life story. It's an important and necessary space for women who are growing, transitioning, dreaming bigger things for themselves.”
Jackie
living in Europe, starting her consulting business, attracting sexy dates, and receiving thousands in grant funding.
With ease.
Jackie went from burnt out to…
“After this program, I feel like I belong to myself. I feel at home in my body and that everything that I want, desire, need, and deserve is within my reach and that I am worth having it all. I feel super strong, calm, and secure within myself. I am able to lean into my dreams and go after what I want. It's such a nice feeling to embody myself.”
Laura
to launching her business, getting invited to speak at events, traveling around the world, receiving her first clients, and trusting herself fully.
Laura went from making endless to-do lists and shoving plans in a drawer…
“Joining the Mastermind has been a life-changing experience. Prior to the program, my main character energy was waiting to emerge, lacking guidance and tools. Now, I confidently embody my main character energy. I feel more capable in relationships– friends, family, romantic.”
Diana
to quitting her soul-sucking job, traveling more solo, celebrating herself more, and creating deep friendships
Diana went from caregiving for everyone else all the time, feeling “behind,”…
Before joining, I was the best friend character--definitely a supporting character to my besties--but not sure I embodied main character energy in my love life.
Finding a group of like-minded women, in a similar place in life, who are willing to go deep and be vulnerable, is rare. The opportunity to share space with amazing women who value growth, and support your growth, has been transformative. I look forward to long friendships with my cohort.”
to attracting a sparkly relationship, boldly asking for (and receiving) executive coaching at work, and making a core group of friends she now travels the world with.
Christine went from from feeling overwhelmed and stuck in perfectionism…
- Christine
You’ve gone to therapy, read the books, listened to the podcasts, tried to “just be more confident.” But your life still feels smaller than you want.
Not because you’re lazy or ungrateful.
Traditional self-help ignores how deeply women and people socialized as women — especially feminist late bloomers, quiet dreamers, and thoughtful overthinkers — learn to shape-shift, keep the peace, and put everyone else first.
The truth is, you don’t need a total personality transplant to change your life. All you need is the skillset of Main Character Energy — which is 100% learnable. Main Character Energy is permission. It’s self-trust. It’s massive, messy action in the direction of what you actually want — instead of what you think you’re supposed to want.
People-pleasing, perfectionism, and self-doubt aren’t random flaws. They’re brilliant survival skills that kept you safe and loved in a world that punishes women for taking up space.
But now, those same patterns are keeping you shrunken, asking for less than you want, and obsessively overthinking what you did wrong.
We’re not layering mindset hacks on top of centuries of conditioning. We help you gently unlearn the people-pleasing and self-silencing you were taught in a coven of cheerleaders— and replace them with ways of living that feel safe AND courageous.
That’s why Main Character Life exists.
We use feminist coaching designed especially for late bloomers, quiet dreamers, and overthinkers:
We help you move from thinking to doing in friendships, work, and love — in a way that feels grounded and alive.
We help you trust your desires, speak them out loud, and build a life that honors your softness and your ambition — whether that’s sharing your art, leading a team, or simply living more boldly day-to-day.
Overthinkers have been praised for being careful and thoughtful — but it’s left them stuck in analysis paralysis.
Overthinkers
Late bloomers
Quiet dreamers
We help you stop measuring your worth by someone else’s clock — so you can finally build deep friendships, create the love life you crave, pursue the career you truly want, and design a life that lights you up on your terms.
Late bloomers often feel behind because we live in a world obsessed with timelines.
Quiet dreamers have big visions but stay small because they’ve been taught that it’s rude to take up space.
Main Character Life isn’t a surface level quick fix.
This isn’t about burning your life to the ground or forcing yourself to “stay positive.” It’s about creating a life where you can finally:
Feel deeply supported instead of doing it all alone
Hold boundaries without the guilt hangover
Speak your desires out loud without shrinking
Trust yourself more than anyone else’s opinions
It’s about stepping into a bigger life with a proven action plan and coven of cheerleaders— one with more joy, connection, courage, and the freedom to finally go after what you want.
What makes Main Character Life different:
A tight-knit crew of brilliant fellow members who hype you up, hold you accountable, and remind you that you’re not alone.
A coven of cheerleaders
I’ve helped hundreds of feminist late bloomers step onto a bigger stage, turn long-held dreams into real-life action, and feel safe, seen, and fired up to finally live like the main character of their own life. Weekly big energy, zero judgment, and the perfect mix of hype and tough love. We’ll help you get clear, take real action, and finally go after what you want.
Including tools like the 100 Dares Challenge, so you’re not just thinking or journaling about change, but living it in your friendships, love life, career, and everyday joy.
Turning inner work into action
Eight years ago, my life looked shiny on the outside… but inside, I was completely burned out and wondering if more was even possible for me.
In my love life, I felt like a total late bloomer. I stayed stuck in situationships and a toxic relationship where I was people-pleasing constantly, terrified to ask for what I actually wanted.
In friendships, I felt like the “best friend” in everyone else’s story but never felt like the main character in mine. I was always the one reaching out, caretaking, and feeling secretly lonely or “too much.”
And deep down, I had a desire to write a book. But I judged myself hard thinking, “Who am I to do this?” So I stayed frozen in perfectionism and self-doubt, taking no action.
I’d bounced between soul-sucking nonprofit jobs, preschool teaching, and then working at a top matchmaking firm. I felt behind and lost most of the time, overthinking every conversation, every ask, every tiny decision — and having panic attacks on my lunch breaks.
And my mission is to help you become the main character of your whole freaking life.
Learning the skillset of Main Character Energy changed everything.
It wasn’t just a mindset shift. It was a whole new way of moving through my life:
I started taking small, messy actions instead of waiting until everything was “perfect.”
I stopped seeing myself as “behind” and started believing I was exactly where I needed to be to create a life I loved.
I learned how to ask for what I wanted — even when it felt terrifying — instead of waiting for permission or hoping someone would read my mind.
I stopped apologizing for my desires. I let myself take up space, have opinions, and want more.
I let go of trying to earn love through people-pleasing and instead started building real connections where I could be my full, messy, brilliant self.
Here’s what changed because of those skills:
I left the toxic relationship and built a joyful-as-fuck dating life — and eventually met my partner.
I built a core group of friends who show up for me just as fiercely as I show up for them.
I left the jobs that drained me and became an entrepreneur, creating a joyful six-figure business I freaking love.
That’s exactly what I help my clients do in Main Character Life. If you’re feeling stuck, wondering if more is possible — it absolutely is. It’s your main character energy season, let’s do this.
Now, it’s your turn.
I’m not the same person I was eight years ago. And it’s not because I magically became “more confident.” It’s because I learned the skillset of Main Character Energy: permission, self-trust, and massive, messy action.
I wrote the damn book — and launched it last year with a top 5 publisher.
We help you step into your main character energy with these three core skills:
The Skillset of Main Character energy:
It’s time to take the wheel, not just in your love life but in every single part of your life. Let’s create the future you’ve always wanted.
Learn to trust your intuition like never before.
Set bold boundaries, embrace your imperfections, and confidently own who you are. Trusting yourself is the key to creating the life you've always dreamed of.
Self-Trust
Now, it’s time to turn your desires into reality.
Together, we’ll create your Main Character Project—a step-by-step plan that includes milestones, self-celebration strategies, and coaching to break through any obstacles.
This is where bold moves become a daily habit, propelling you closer to your dream life.
Massive, Messy Action
Break free from the conditioning that taught you to want less.
Heal your relationship with desire and step unapologetically into your power. This is how you create the foundation to ask for more and live more boldly in every area of your life.
Permission
This is our final month, and we’re going all in. Weekly coaching calls keep you accountable, push you through resistance, and make sure you’re following through on the biggest, boldest dares.
Then, we celebrate hard with a full-on milestone party. Because this isn’t just the end of the program — it’s the beginning of your new main character energy normal. And that deserves a HUGE celebration.
Lock in Your Main Character Energy
Inside Main Character Life, we don’t just talk about confidence—we teach you the learnable skillset of Main Character Energy so you can transform your entire life.
This isn’t random coaching. It’s a proven, repeatable process.
The Main Character Energy Method
Main characters don’t let life happen to them — they design it. If you constantly feel like you don’t have time for yourself, this month is about shifting that for good.
You’ll learn to spot time leaks, call BS on your own excuses, and actively create space for the things that matter. And just in case any people-pleasing is still sneaking in, we’ll bring those lessons back hard.
Main characters don’t just go with the flow — they set the direction. This month, we dig into why you’ve been trained to second-guess your desires and teach you how to trust them again.
Whether it’s how you spend your time, what you tolerate in relationships, or what kind of life you want to build, you’ll start making decisions from your essence — not from what’s been expected of you.
Get Crystal Clear on What You Actually Want
Time to Make Yourself the Priority August into October
This is a full-on main character energy challenge. You’ll create 100 requests — some fun, some uncomfortable, some life-changing tasks you’ve been avoiding — because bold people who ask for what they want, get what they want.
We’re building rejection resilience and proving that taking big swings makes big things happen. Bonus: You’ll finish with a jar full of proof that you’re way more audacious than you ever thought possible.
Build the Courage to Ask for (and Get) More
Main characters don’t live their lives trying to keep everyone else comfortable. This month, we’re breaking the habits that make you shrink — over-apologizing, worrying about rocking the boat, saying yes when you mean no.
You’ll throw a boundary party, celebrate wins (even the messy ones), and practice letting people be disappointed without making it mean anything about you. By the end, you’ll feel freer, lighter, and way more in control of your own life.
Stop Playing Small and Start Taking Up Space
This isn’t about working harder — it’s about dreaming better. Where are you still thinking too small? This month, we’re 10x-ing the quality of your life.
Not just your career or money, but the details — how you travel, how you structure your days, how you experience joy. Main characters don’t settle for “good enough” when great is an option.
Upgrade Your Life Without Doing More
Your 100 Dares Project is the bold, life-changing move that aligns with your deepest desires — the thing you know you’re meant to do but haven’t fully pursued yet. Maybe you’ve been waiting for permission, afraid of making the wrong choice, or stuck in overthinking.
Inside Main Character Life, you’ll break through those blocks and finally take real, tangible action.
Some past client Main Character Dares included:
What Is The 100 Dares Project?
Launching a business that had been a “someday” dream for years
Dating with total confidence — flirting, initiating, and showing up fully as themselves
Leaving an unfulfilling job and stepping into a career that actually lights them up
Making the long-dreamed-about move to a new city (or country!)
Taking up space creatively - starting a podcast, writing a book, or pursuing artistic goals with confidence
How We Help You Make It Happen:
We guide you step-by-step in identifying your boldest dares, crafting a clear plan, and taking aligned action — all while rewiring your mindset so you trust yourself deeply.
You’ll build the self-trust, courage, and strategy to move forward with ease and confidence, knowing you’re fully supported by me and a coven of cheerleaders.
Everything you get inside
We will record and deliver a private, personalized video coaching review with:
- Tailored mindset coaching for your unique challenges
- Practical next steps to move your Main Character Energy and 100 Dares Project forward
- Direct, compassionate feedback so you never slip through the cracks
It’s like a mini private coaching session, delivered right to your inbox each month
Monthly 1:1 Main Character Reviews
- The People Pleasing Detox
Discovering Your LIFE Essence-Based Preferences - The 100 Dares Project
And more tools for turning insight into action
Accessible anytime during your 6-month journey for extra clarity and momentum
Main Character Life Curriculum
Your personal challenge to create and complete 100 bold, life-expanding actions
Build proof that you’re capable of big, brave moves—even the scary ones
Past dares have included launching businesses, moving to new cities, dating with total confidence, writing books, and so much more
And of course… The 100 Dares Project
Start strong with an immersive virtual Saturday where you’ll connect deeply with your fellow Masterminders, learn the foundations of Main Character Energy, and set bold intentions for the next six months. This isn’t just another Zoom call—it’s the moment your new main character era begins.
Virtual Kickoff Retreat
- Connect with other brilliant main characters on the same journey
- Find accountability buddies
- Share wins, vent, and celebrate your progress together
Friendship-Building Hub (Private Slack Channel)
- Understand your brilliant, unique mind
- Take radical responsibility for your growth
- Turn insights into real-life action
Your personal roadmap to stay focused and accountable
Main Character Life Workbook
- Weekly high-touch coaching with Lily and your Main Character crew (3 weeks on, 1 week off for integration)
- Get coached live, work through sticky blocks, and leave each call with clear next steps
- Build rock-solid self-trust while feeling deeply seen and supported
- Recordings provided in case you can’t join live or want to revisit breakthroughs
6 Months of Weekly Group Coaching Calls
Main Character Life
Drop questions, sticky situations, or wins into Slack anytime.
Get personalized written coaching and support directly from Lily and the team between calls—so you’re never stuck waiting for help.
Daily Written Main Character Coaching
You’ve completed your Main Character Project and literally can’t believe all that you’ve changed in just 6 months
You’re getting comments from your friends and family about how much happier you seem and more alive you are.
Here’s what life will look like AFTER Main Character Life…
There is 100x more play and pleasure and joy in your life, even if you still have responsibilities and a busy schedule. You know what you want, you know you are worthy of it, you ask for what you want, and you are in the practice of receiving. All. The. Time.
You only say yes to dates, friendships, purchases, commitments that are RIGHT for you and you don’t feel guilty about it. YOU are the main character now and it means your life feels more joyful and aligned than ever before.
For anyone on the fence about signing up for the Main Character Energy Mastermind, this program will empower you in ways you never thought possible.
One of my favorite aspects of the Main Character Life Mastermind is the deep support and friendship I've found within my coven of cheerleaders. It's an incredible feeling to be surrounded by like-minded individuals who are dedicated to their personal growth and success. To sum up, Main Character Life has truly changed my life.”
The shifts I’ve witnessed in my life, especially in self-trust, have been remarkable. I invested in the program for more self-trust, Lily's guidance, and connection with the community.”
Joining this Mastermind was a transformative experience for me. Before the program, I had glimpses of my Main Character Energy but lacked a clear vision. Now, I have a clearer understanding of my desires and envision a supportive and adventurous love life.
I am more confident and vocal in my everyday life. I don't fixate on what I think other people are thinking of me. I have more personal freedom since I center myself in my own life, more shamelessly.”
“I felt like I was on the sidelines of my life. After the Mastermind, I've shed self doubt.
Since joining, I've experienced significant shifts, such as quickly letting go of mismatched matches and building emotional connections when appropriate. Investing in the program was driven by my desire for structure, accountability, and a supportive community, which it delivered. I wholeheartedly recommend the Main Character Mastermind to anyone on the fence. The blend of guidance, group coaching, and community support is invaluable.”
Main Character Life Mastermind has had a profound impact on my life. I now feel centered and confident in expressing my desires.
Investing in this Mastermind exceeded my expectations. I was drawn to the program by a dream of being part of a fierce coven of cheerleaders, guided by Lily and her incredible feminist wisdom.
How to Join Main Character Life
Decide within 48 hours.
Ready to step into your main character era?
Here’s how to make it happen:
Big life changes start with one bold step.
This is yours.
Get a personalized next step.
If you’re a good fit, you’ll either:
Snag one of our limited spots right away
OR
Book a sales call with Lily to make sure this is exactly what you need
Tell us about where you’re at and what you’re craving next. This application alone will increase your main character energy.
Fill out our quick 7-minute application.
I know you might be wondering if this is really the right time. Or if this will just be another thing that sounds good but leaves you exactly where you started. Especially if you’re a feminist human who’s a late bloomer, quiet dreamer, or overthinker, you’ve been taught your whole life to keep the peace, question your desires, and stay small.
This is for you—even if you’re scared it’s not.
It’s that you’ve been socialized to believe wanting more is selfish, dangerous, or “too much.” And that’s bullshit.
Main Character Life was built for people exactly like you. It’s not about burning your life to the ground or waiting until you magically feel ready. It’s about learning the skillset of Main Character Energy—permission, self-trust, and massive, messy action—inside a community who refuses to let you shrink.
Because the cost of staying stuck is far higher than the risk of going for the life you actually want. If there’s even a tiny voice whispering that you’re meant for more joy, love, and possibility… that voice is right. And this is where you finally learn how to claim it.
But here’s the truth: the problem isn’t that you’re unmotivated or broken.
Why Main Character Life is Different
That’s why traditional personal development—and even therapy alone—often leaves you feeling stuck.
Most self-help tells you to “just be more confident,” or to journal and hope clarity magically appears. And therapy—while life-changing—is often focused on healing your past, but comes without the accountability, community, or concrete action plan to help you build the life you want right now.
If you’re a feminist human—especially a late bloomer, quiet dreamer, or overthinker—you’ve been conditioned to keep the peace, play small, and worry that your desires are “too much.”
This is feminist coaching that’s not just about insight—it’s about action.
Main Character Life is different because we don’t just help you understand your patterns.
Therapy helps you heal. Main Character Life helps you build. It’s not mindset hacks layered over centuries of conditioning.
It’s the skillset of Main Character Energy: permission, self-trust, and massive, messy action. And that changes everything.
We help you break them and replace them with bold, practical action.
Practice letting people be disappointed, say no without spiraling, and finally take up space without guilt.
The People-Pleasing Detox:
Get crystal-clear language to describe the friendships, love life, career, and daily experiences you truly want—so you become magnetic to the right people and opportunities.
Your LIFE Essence-Based Preferences:
Turn your desires into real-life action. We don’t wait for confidence to show up first—we build it by taking brave, messy, thrilling steps forward.
The 100 Dares Project:
A community who normalizes your big dreams, hypes you up when you feel like hiding, and keeps you moving forward even on your hardest days.
A Coven of Cheerleaders:
"“In my love life, feminism was struggling to take its dying breath in my body. The massive permission that I had to give myself was investing in myself— I had never done that before.
I had been nurturing everyone else, and after this experience, I have the ability to nurture myself.
Now, I’m no longer hiding. I'm growing. I'm expanding. I’m unburdened, hopeful, reclaiming my girlhood. I'm so many Desi girls wildest dream.”
A.
My favorite part of the Main Character Energy Mastermind was the group dynamic. Witnessing everyone's growth and transformation, and receiving individual coaching from Lily in front of the group felt empowering and safe.”
Finding a group of like-minded women, in a similar place in life, who are willing to go deep and be vulnerable, is rare. The opportunity to share space with amazing women who value growth, and support your growth, has been transformative. I look forward to long friendships with my cohort.”
Hana
to being invited to speak at a poetry conference, receiving a grant that she wouldn’t have before this program, building rock solid confidence after an ADHD diagnosis, making her dating life a sparkly, self-confidence filled party.
“Before joining the Mastermind, I often deferred to others emotionally, neglecting my own needs. But now, I feel incredibly empowered in all aspects of my life, including my love life. I have the tools to ask for what I want confidently. I establish better boundaries and prioritize self-care during difficult situations. I've also noticed a positive shift in attracting the right people and energy into my life.
A. went from feeling like her needs always came last and feeling “behind” all the time…
"I was burnt out, and every year felt like the year I would quit. After this Mastermind I've started showing up for my success. I was on the phone with my agent, and she said 'I see you showing up differently.' And I knew my main character energy had changed the trajectory of my life."
Erica
"I feel like a different person. With the Mastermind, I've unpacked some stories and baggage that held me back, that isn't there anymore. I'm feeling so much more comfortable and confident in who I am. I got what I wanted and I didn't have to force it."
Katie
to quitting her teaching job, becoming a full time author, and getting accepted to Romance Con.
to receiving a luxurious sabbatical at work, building a brand new core group of friends, and flirting with abandon and shooting her shot in dating 100% of the time.
Katie went from feeling isolated and stuck in a “good enough life”....
Erica went from feeling like the “best friend,” aware of her dreams but unsure how to get them…
This isn’t just another program. It’s your ticket out of the sidelines and into the starring role.
Don’t stay stuck waiting for the perfect time. Your story changes the moment you decide it does.
Ready to step into your main character era?
In your first 30 days inside Main Character Life, you’ll start breaking the habit of people-pleasing as your default, realize you’re not the only one who feels this way, and finally see that the life you want is possible. You’ll catch the vision, feel less alone, and probably leave with a new best friend who’s in this with you.
